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3 days of meetings at @patagonia remind me how stoked I am to be an ambassador for this company. One of the reasons is because of their willingness to disrupt the status quo. Example: all fall 2014 jackets have #traceabledown. Unwilling to accept conventional down standards, @patagonia went ahead and traced every cluster of down to ensure that is came from birds who were never force fed or live plucked. In doing so, they established the highest animal welfare standards in the apparel industry. It's that willingness to ask the hard questions and find the deeper truth that makes them a remarkable company. Not all down is equal. Find out more at Patagonia.com/traceabledown #whatthepluck
